Pectin on the European supplement market
Most ingredient pages tell you what Pectin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 96 Pectin products from 53 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Pectin ads launched per month on Meta — last 6 months.
How brands use Pectin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 6 | — | — | €31.45 |
| United Kingdom | 39 | 10 | 1 | 1 | £14.00 |
| France | 4 | 3 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| Spain | 8 | 8 | 8 | 2 | €36.50 |
| Romania | 16 | 9 | 4 | 2 | 91.43 RON |
| United States | 7 | 6 | 1 | 1 | $81.50 |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Pectin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pectin | 93 |
| Pectina (modified) | 1 |
| Marine Pectin | 1 |
| Pectina (modified citrus) | 1 |
Regulatory & positioning
| Botanical source | Pectin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, cholesterol |
No EFSA-authorized health claim exists for Pectin, yet brands market it for gut health, cholesterol — the gap between claim and positioning is itself a competitive signal.
Where Pectin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pectin?
Pectin is a plant-derived polysaccharide commonly extracted from citrus fruits and apples. It is classified as a soluble dietary fiber and is frequently used in dietary supplements. Pectin is included in formulations aimed at gut health and digestive support, as well as in products marketed for cholesterol management. Its functional properties as a gelling agent and fiber source make it suitable for various supplement formats, including powders, capsules, and chewables.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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