Pea Protein on the European supplement market
Most ingredient pages tell you what Pea Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,005 Pea Protein products from 328 brands across the EU and US. 27 brands advertise it on Meta right now, and new-ad activity cooled 42% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €23.
New Pea Protein ads launched per month on Meta — last 6 months.
How brands use Pea Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 260 | 68 | 180 | 11 | €29.90 |
| United Kingdom | 220 | 59 | 1 | 1 | £25.99 |
| France | 73 | 28 | 6 | 4 | €32.70 |
| Italy | 132 | 25 | 1 | 1 | €5.80 |
| Spain | 72 | 33 | — | — | €24.90 |
| Romania | 66 | 23 | 17 | 1 | 155.54 RON |
| United States | 63 | 43 | 10 | 5 | $45.98 |
| Austria | 28 | 12 | — | — | €19.95 |
Who is on the shelf right now
Top brands by number of Pea Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Erbsenproteinkonzentrat | 288 |
| Pea Protein Concentrate | 72 |
| Erbsenprotein (protein) | 62 |
| Erbsenproteinkonzentrat (hydrolysed) | 60 |
| Pea | 56 |
| Erbsenproteinkonzentrat (textured) | 37 |
Regulatory & positioning
| Botanical source | Pisum sativum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass |
No EFSA-authorized health claim exists for Pea Protein, yet brands market it for muscle mass — the gap between claim and positioning is itself a competitive signal.
Where Pea Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pea Protein?
Pea protein (Pisum sativum) is a plant-based protein derived from yellow split peas. It is classified as a protein ingredient commonly used in dietary supplements and functional foods. Pea protein is frequently incorporated into products marketed for muscle mass, including protein powders, meal replacements, and sports nutrition formulas. Its plant origin makes it a popular alternative to animal-based proteins in vegan and vegetarian formulations. The ingredient typically contains a balanced profile of essential amino acids and is valued for its digestibility and neutral taste profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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