Pau D'Arco on the European supplement market
Most ingredient pages tell you what Pau D'Arco is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 78 Pau D'Arco products from 48 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €39.
How brands use Pau D'Arco, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 18 | 10 | — | — | £27.47 |
| France | 3 | 3 | — | — | — |
| Italy | 5 | 3 | — | — | €39.00 |
| Spain | 4 | 3 | — | — | — |
| Romania | 8 | 5 | — | — | 67.00 RON |
| United States | 29 | 16 | — | — | $39.97 |
| Switzerland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Pau D'Arco products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract din Pau D’Arco | 30 |
| Pau D’Arco | 16 |
| Pau D’Arco | 13 |
| Tabebuia impetiginosa | 7 |
| Pau D’Arco | 6 |
| Pau D’Arco (root) | 4 |
Regulatory & positioning
| Botanical source | Tabebuia impetiginosa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity |
No EFSA-authorized health claim exists for Pau D'Arco, yet brands market it for immunity — the gap between claim and positioning is itself a competitive signal.
Where Pau D'Arco shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pau D'Arco?
Pau D'Arco (Tabebuia impetiginosa) is a botanical extract derived from the inner bark of a South American tree. It is classified as a plant extract and is commonly incorporated into dietary supplements. Pau D'Arco is used in products marketed for immunity, often combined with other herbal ingredients. Its traditional use and natural origin make it a popular choice in formulations targeting general wellness and immune support categories. The extract typically contains various phytochemicals such as naphthoquinones, which contribute to its characteristic profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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