Passionflower on the European supplement market
Most ingredient pages tell you what Passionflower is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 824 Passionflower products from 396 brands across the EU and US. 37 brands advertise it on Meta right now, and new-ad activity grew 13% in the last 30 days. United Kingdom shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €27.
New Passionflower ads launched per month on Meta — last 6 months.
How brands use Passionflower, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 135 | 62 | 25 | 8 | €29.90 |
| United Kingdom | 107 | 60 | 45 | 1 | £29.10 |
| France | 82 | 39 | 11 | 7 | €25.30 |
| Italy | 80 | 47 | 1 | 1 | €20.00 |
| Spain | 110 | 54 | 7 | 5 | €18.38 |
| Romania | 142 | 42 | 13 | 7 | 57.00 RON |
| United States | 92 | 41 | 5 | 4 | $26.99 |
| Austria | 23 | 14 | 3 | 2 | €37.90 |
Who is on the shelf right now
Top brands by number of Passionflower products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Floarea-pasiunii | 486 |
| Passiflora edulis Sims | 269 |
| Floarea-pasiunii | 16 |
| Floarea-pasiunii (herb) | 10 |
| Floarea-pasiunii (aerials) | 10 |
| Passion Fruit | 7 |
Regulatory & positioning
| Botanical source | Passiflora edulis |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sleep, stress |
No EFSA-authorized health claim exists for Passionflower, yet brands market it for sleep, stress — the gap between claim and positioning is itself a competitive signal.
Where Passionflower shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Passionflower?
Passionflower (Passiflora edulis) is a botanical extract derived from the passionflower plant. It is commonly included in dietary supplements formulated for sleep and stress management. This plant-based ingredient is used in products marketed for mood regulation and relaxation support. Passionflower extract is often combined with other botanicals to create formulations targeting consumers interested in natural approaches to managing daily stress and promoting restful sleep patterns. Its use is prevalent in herbal and botanical supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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