Papaya on the European supplement market
Most ingredient pages tell you what Papaya is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 265 Papaya products from 143 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity cooled 50% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Papaya ads launched per month on Meta — last 6 months.
How brands use Papaya, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 41 | 25 | 24 | 4 | €40.95 |
| United Kingdom | 82 | 36 | — | — | £30.74 |
| France | 13 | 9 | 1 | 1 | €48.25 |
| Italy | 32 | 18 | 3 | 3 | €27.00 |
| Spain | 38 | 19 | 3 | 1 | €21.75 |
| Romania | 26 | 13 | 8 | 3 | 102.25 RON |
| United States | 19 | 15 | — | — | $30.00 |
| Austria | 2 | 1 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Papaya products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Papaya Extract (enzyme) | 114 |
| Papaya | 41 |
| Papaya (latex) | 24 |
| Papaya (fruit powder) | 22 |
| Papaya (lyophilized) | 15 |
| Papaya (juice concentrate) | 12 |
Regulatory & positioning
| Botanical source | Carica papaya |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Papaya, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Papaya shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Papaya?
Papaya (Carica papaya) is a botanical ingredient derived from the tropical fruit tree of the same name. It is commonly used in supplement formulations as a plant extract or powder. Papaya is frequently included in products marketed for gut health, often for its enzymatic content and digestive-related properties. It is found in various supplement categories, including digestive aids and general wellness blends. The ingredient is valued for its natural origin and compatibility with other botanical components in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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