Panthenol on the European supplement market
Most ingredient pages tell you what Panthenol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 133 Panthenol products from 46 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €32.
New Panthenol ads launched per month on Meta — last 6 months.
How brands use Panthenol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 3 | — | — | €28.17 |
| United Kingdom | 8 | 4 | — | — | £9.73 |
| France | 5 | 2 | — | — | €37.99 |
| Italy | 21 | 11 | — | — | €29.00 |
| Spain | 2 | 2 | — | — | — |
| Romania | 38 | 8 | — | — | 83.83 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Panthenol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pantenol | 130 |
| Pantenol (ethyl ether) | 1 |
| Pantenol (D-) | 1 |
| Pantenol (D-panthenol) | 1 |
Regulatory & positioning
| Botanical source | Panthenol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Panthenol, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Panthenol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Panthenol?
Panthenol is a provitamin of vitamin B5, classified as a water-soluble vitamin derivative. It is commonly used in dietary supplements and topical formulations. Panthenol is frequently included in products marketed for beauty, particularly those targeting skin and hair health. Its chemical properties allow it to function as a humectant and emollient in cosmetic and personal care products. In the supplement industry, panthenol is often found in formulations aimed at maintaining overall appearance and wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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