PABA on the European supplement market
Most ingredient pages tell you what PABA is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 50 PABA products from 21 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New PABA ads launched per month on Meta — last 6 months.
How brands use PABA, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | 2 | 1 | — |
| United Kingdom | 5 | 3 | — | — | £24.95 |
| Spain | 1 | 1 | — | — | — |
| Romania | 28 | 7 | 82 | 2 | 106.50 RON |
| United States | 4 | 2 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
| Poland | 7 | 3 | — | — | 89.00 PLN |
| Hungary | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of PABA products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Paba | 47 |
| PABA (para-aminobenzoic acid) | 2 |
| PABA (aminobenzoic acid) | 1 |
Regulatory & positioning
| Botanical source | PABA |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for PABA, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where PABA shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is PABA?
PABA (para-aminobenzoic acid) is an organic compound classified as a non-proteinogenic amino acid derivative. It is commonly included in dietary supplements, particularly those marketed for beauty and skin health formulations. PABA is often found in products aimed at supporting hair and skin care due to its role as a component in certain biochemical pathways. It is typically used alongside other vitamins and antioxidants in complex formulations. PABA is not a vitamin itself but is sometimes grouped with B-complex vitamins due to its structural similarity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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