Oyster Mushroom on the European supplement market
Most ingredient pages tell you what Oyster Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 117 Oyster Mushroom products from 53 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity cooled 87% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €35.
New Oyster Mushroom ads launched per month on Meta — last 6 months.
How brands use Oyster Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 31 | 11 | 9 | 3 | €42.18 |
| United Kingdom | 13 | 9 | — | — | £38.00 |
| France | 2 | 2 | 12 | 2 | — |
| Italy | 15 | 5 | 17 | 2 | €30.95 |
| Spain | 10 | 8 | 4 | 1 | €33.00 |
| Romania | 35 | 11 | — | — | 84.50 RON |
| United States | 6 | 4 | — | — | $29.99 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Oyster Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ciupercă stridie Extract | 81 |
| Pleurotus ostreatus Extract | 18 |
| Ciupercă stridie (polysaccharides and beta-glucans) | 8 |
| Pleurotus ostreatus P. Kumm (extract) | 6 |
| Ciupercă stridie (micronized) | 4 |
| Ciupercă stridie (concentrate) | 2 |
Regulatory & positioning
| Botanical source | Pleurotus ostreatus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, general wellness |
No EFSA-authorized health claim exists for Oyster Mushroom, yet brands market it for immunity, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Oyster Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Oyster Mushroom?
Oyster mushroom (Pleurotus ostreatus) is a type of edible fungal ingredient commonly classified as a botanical extract. It is used in dietary supplements, particularly those marketed for immunity and general wellness. The ingredient is valued for its complex composition, including polysaccharides, proteins, and various micronutrients. Oyster mushroom extracts are often incorporated into formulations such as capsules, powders, and functional blends. Its application spans products aimed at supporting overall health maintenance and immune system-related marketing categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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