Organic MCT on the European supplement market
Most ingredient pages tell you what Organic MCT is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 157 Organic MCT products from 83 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity grew 121% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €2.
New Organic MCT ads launched per month on Meta — last 6 months.
How brands use Organic MCT, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 5 | — | — | — |
| United Kingdom | 74 | 33 | 96 | 6 | £40.00 |
| France | 4 | 2 | — | — | — |
| Italy | 23 | 9 | — | — | €2.42 |
| Spain | 5 | 5 | — | — | — |
| Romania | 8 | 5 | 1 | 1 | 100.00 RON |
| United States | 28 | 14 | 32 | 7 | $26.99 |
| Switzerland | 4 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Organic MCT products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Medium-chain triglycerides | 132 |
| Ulei organic MCT (ulei esențial) | 16 |
| Oil | 4 |
| Ulei organic MCT (C8) | 2 |
| Ulei organic MCT (coconut-based) | 1 |
| Ulei organic MCT (coconut) | 1 |
Regulatory & positioning
| Botanical source | Organic MCT |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, weight loss |
No EFSA-authorized health claim exists for Organic MCT, yet brands market it for energy, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Organic MCT shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Organic MCT?
Organic MCT (Medium-Chain Triglycerides) is a type of fatty acid derived primarily from coconut or palm kernel oil. It is commonly included in dietary supplements formulated for energy and weight management. As a rapidly absorbed fat source, Organic MCT is used in products marketed for energy enhancement and metabolic support. It is often found in powders, oils, and ready-to-drink formulations aimed at consumers interested in functional nutrition and active lifestyles.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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