Oregano on the European supplement market
Most ingredient pages tell you what Oregano is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 299 Oregano products from 148 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Oregano ads launched per month on Meta — last 6 months.
How brands use Oregano, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 6 | — | — | €39.90 |
| United Kingdom | 75 | 41 | 4 | 2 | £29.99 |
| France | 18 | 10 | 1 | 1 | €29.95 |
| Italy | 9 | 6 | — | — | €39.90 |
| Spain | 22 | 16 | 4 | 1 | €21.94 |
| Romania | 53 | 17 | 5 | 2 | 83.14 RON |
| United States | 55 | 26 | — | — | $36.47 |
| Austria | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Oregano products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Oregano Extract | 94 |
| Oregano (ulei esențial) | 72 |
| Origanum vulgare L. | 27 |
| Oregano | 20 |
| Carvacrol | 20 |
| Oregano (carvacrol concentrated) | 16 |
Regulatory & positioning
| Botanical source | Origanum vulgare |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, respiratory |
No EFSA-authorized health claim exists for Oregano, yet brands market it for gut health, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Oregano shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Oregano?
Oregano (Origanum vulgare) is a botanical extract derived from the leaves and flowering tops of the oregano plant. It is commonly used in dietary supplements formulated for gut health and respiratory support. Oregano contains a variety of bioactive compounds, including essential oils such as carvacrol and thymol, which contribute to its characteristic aroma and flavor. This ingredient is typically found in herbal blends, capsules, and liquid extracts aimed at consumers seeking natural supplement options. Formulators often include oregano in products marketed for digestive wellness and respiratory comfort.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access