Omega-3 on the European supplement market
Most ingredient pages tell you what Omega-3 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,458 Omega-3 products from 793 brands across the EU and US. 356 brands advertise it on Meta right now, and new-ad activity cooled 46% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Omega-3 ads launched per month on Meta — last 6 months.
How brands use Omega-3, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 535 | 135 | 586 | 59 | €29.99 |
| United Kingdom | 513 | 121 | 96 | 8 | £25.00 |
| France | 135 | 76 | 432 | 53 | €25.95 |
| Italy | 180 | 81 | 173 | 39 | €24.45 |
| Spain | 235 | 99 | 285 | 56 | €28.90 |
| Romania | 303 | 60 | 176 | 31 | 85.50 RON |
| United States | 252 | 98 | 18 | 16 | $35.00 |
| Austria | 60 | 25 | 72 | 14 | €37.85 |
Who is on the shelf right now
Top brands by number of Omega-3 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Omega-3 | 1,893 |
| Ulei de pește | 1,031 |
| Omega-3 (ulei esențial) | 30 |
| Omega-3 (triglyceride) | 18 |
| Omega-3 (concentrate) | 17 |
| Omega-3 (EPA) | 11 |
Regulatory & positioning
| Botanical source | Omega-3 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | heart health, brain health, joint health |
Where Omega-3 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Omega-3?
Omega-3 is a type of polyunsaturated fatty acid commonly found in fish oil and certain plant oils. It is frequently included in dietary supplements aimed at various health areas. Omega-3 is used in products marketed for heart health, brain health, and joint health. It is typically formulated in capsules, softgels, and liquid forms. The ingredient is valued for its essential fatty acid profile and is often combined with other nutrients in complex formulations targeting overall wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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