Olive on the European supplement market
Most ingredient pages tell you what Olive is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 352 Olive products from 136 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity cooled 81% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Olive ads launched per month on Meta — last 6 months.
How brands use Olive, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 86 | 35 | 5 | 2 | €34.00 |
| United Kingdom | 87 | 38 | 8 | 2 | £34.97 |
| France | 10 | 6 | 6 | 1 | €32.55 |
| Italy | 9 | 4 | 1 | 1 | €32.90 |
| Spain | 5 | 5 | — | — | — |
| Romania | 108 | 33 | 70 | 9 | 64.00 RON |
| United States | 18 | 4 | — | — | $31.49 |
| Austria | 0 | 0 | 12 | 2 | — |
Who is on the shelf right now
Top brands by number of Olive products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract din frunze de măslin | 110 |
| Măslin Extract | 79 |
| Oleuropein (cold pressed) | 43 |
| Oleuropein | 35 |
| Măslin | 34 |
| Olea europaea (extra virgin) | 17 |
Regulatory & positioning
| Botanical source | Olea europaea |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, immunity, gut health |
No EFSA-authorized health claim exists for Olive, yet brands market it for heart health, immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Olive shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Olive?
Olive (Olea europaea) is a botanical extract derived from the fruit and leaves of the olive tree. It is rich in polyphenols and other bioactive compounds, making it a popular ingredient in dietary supplements. Olive extracts are commonly used in products marketed for heart health, immunity, and gut health. These supplements often focus on delivering antioxidant properties and supporting overall wellness. Olive is typically included in formulations such as capsules, tablets, and liquid extracts, targeting consumers looking for plant-based ingredients in their supplement regimens.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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