Olea europaea L. on the European supplement market
Most ingredient pages tell you what Olea europaea L. is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 200 Olea europaea L. products from 111 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €30.
New Olea europaea L. ads launched per month on Meta — last 6 months.
How brands use Olea europaea L., market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 11 | — | — | €38.40 |
| United Kingdom | 6 | 6 | — | — | £27.00 |
| France | 6 | 6 | — | — | €34.40 |
| Italy | 23 | 14 | 3 | 1 | €24.70 |
| Spain | 22 | 15 | — | — | €26.35 |
| Romania | 26 | 8 | — | — | 104.00 RON |
| United States | 32 | 22 | — | — | $45.00 |
| Austria | 6 | 5 | — | — | €24.99 |
Who is on the shelf right now
Top brands by number of Olea europaea L. products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Olive | 115 |
| Olive | 39 |
| Olive | 15 |
| Olive Oil | 8 |
| Olive Oil | 6 |
| Olive | 5 |
Regulatory & positioning
| Botanical source | Olea europaea |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, cholesterol |
No EFSA-authorized health claim exists for Olea europaea L., yet brands market it for heart health, cholesterol — the gap between claim and positioning is itself a competitive signal.
Where Olea europaea L. shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Olea europaea L.?
Olea europaea L., commonly known as olive, is a botanical extract derived from the leaves or fruit of the olive tree. It is primarily composed of polyphenols and other bioactive compounds. This ingredient is used in dietary supplements, particularly those marketed for heart health and cholesterol management. Olea europaea extracts are often included in formulations aiming to provide antioxidant properties and support cardiovascular-related product positioning. It is classified as a plant/botanical extract and is commonly found in capsules, tablets, and liquid supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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