Oat Flour on the European supplement market
Most ingredient pages tell you what Oat Flour is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 696 Oat Flour products from 241 brands across the EU and US. 37 brands advertise it on Meta right now, and new-ad activity cooled 13% in the last 30 days. Germany shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Oat Flour ads launched per month on Meta — last 6 months.
How brands use Oat Flour, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 125 | 42 | 109 | 11 | €32.99 |
| United Kingdom | 133 | 53 | 12 | 1 | £29.99 |
| France | 23 | 17 | 13 | 5 | €16.00 |
| Italy | 174 | 26 | 13 | 6 | €10.00 |
| Spain | 53 | 20 | 12 | 7 | €17.96 |
| Romania | 56 | 17 | 5 | 5 | 98.00 RON |
| United States | 67 | 34 | 1 | 1 | $34.99 |
| Austria | 20 | 9 | — | — | €29.99 |
Who is on the shelf right now
Top brands by number of Oat Flour products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Avena sativa L. | 365 |
| Făină de ovăz (extract) | 226 |
| Oats | 16 |
| Făină de ovăz (tops) | 12 |
| Făină de ovăz (protein) | 9 |
| Făină de ovăz (fiber) | 9 |
Regulatory & positioning
| Botanical source | Avena sativa L. |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, beauty, energy |
No EFSA-authorized health claim exists for Oat Flour, yet brands market it for gut health, beauty, energy — the gap between claim and positioning is itself a competitive signal.
Where Oat Flour shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Oat Flour?
Oat flour, derived from the grains of Avena sativa L., is a powdered botanical ingredient primarily composed of carbohydrates, dietary fiber, and plant proteins. It is commonly used in dietary supplements as a functional ingredient or base component. Oat flour is found in products marketed for gut health, beauty, and energy, where it may contribute to texture, nutritional profile, or formulation stability. Its plant-based origin and nutrient content make it suitable for inclusion in a variety of supplement formats, including powders, bars, and capsules.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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