Oak on the European supplement market
Most ingredient pages tell you what Oak is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 107 Oak products from 42 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Oak ads launched per month on Meta — last 6 months.
How brands use Oak, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 5 | — | — | €28.50 |
| United Kingdom | 4 | 4 | — | — | — |
| France | 26 | 6 | — | — | €17.90 |
| Italy | 18 | 6 | — | — | €24.50 |
| Spain | 1 | 1 | — | — | — |
| Romania | 36 | 11 | — | — | 39.74 RON |
| United States | 4 | 3 | — | — | — |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Oak products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Quercus robur L. (buds) | 27 |
| Stejar Extract | 26 |
| Stejar | 20 |
| Quercus | 10 |
| Stejar (macerate) | 5 |
| Quercus robur L. Extract | 3 |
Regulatory & positioning
| Botanical source | Quercus robur L. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, gut health, respiratory |
No EFSA-authorized health claim exists for Oak, yet brands market it for womens health, gut health, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Oak shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Oak?
Oak (Quercus robur L.) is a botanical extract derived from the bark and leaves of the oak tree. It contains a variety of polyphenolic compounds, including tannins, which contribute to its characteristic properties. Oak extract is commonly used in dietary supplements formulated for women’s health, gut health, and respiratory wellness. Its inclusion in products often aims to complement formulations targeting these areas, leveraging its traditional use as a plant-based ingredient. Oak extract is typically found in herbal blends and complex botanical formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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