Noni Extract on the European supplement market
Most ingredient pages tell you what Noni Extract is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 77 Noni Extract products from 41 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while BG has the largest shelf. The median EU shelf price sits around €29.
New Noni Extract ads launched per month on Meta — last 6 months.
How brands use Noni Extract, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 8 | 6 | — | — | £24.95 |
| France | 1 | 1 | — | — | — |
| Italy | 7 | 4 | 2 | 1 | €21.90 |
| Spain | 8 | 4 | — | — | — |
| Romania | 16 | 7 | 4 | 3 | 96.00 RON |
| United States | 9 | 9 | — | — | $46.00 |
| Austria | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Noni Extract products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Noni – extract hidroalcoolic cu 40% polizaharide din fructe Extract Extract | 29 |
| Noni – extract hidroalcoolic cu 40% polizaharide din fructe | 24 |
| Noni | 6 |
| Noni | 6 |
| Noni | 5 |
| Noni | 4 |
Regulatory & positioning
| Botanical source | Morinda citrifolia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Noni Extract, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Noni Extract shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Noni Extract?
Noni Extract, derived from the fruit of the Morinda citrifolia plant, is a botanical extract commonly used in dietary supplements. It is frequently included in formulations marketed for immunity and energy support. Noni Extract contains various phytochemicals, including iridoids, flavonoids, and polysaccharides, which contribute to its use in wellness-oriented products. This ingredient is often found in capsules, powders, and functional beverages aimed at consumers seeking natural plant-based options in their supplement regimen.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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