Nitrates on the European supplement market
Most ingredient pages tell you what Nitrates is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 35 Nitrates products from 25 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €25.
New Nitrates ads launched per month on Meta — last 6 months.
How brands use Nitrates, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | 1 | 1 | €29.90 |
| United Kingdom | 10 | 5 | — | — | £55.90 |
| France | 3 | 3 | — | — | — |
| Italy | 2 | 2 | 2 | 2 | — |
| Spain | 5 | 5 | 3 | 1 | €19.95 |
| United States | 4 | 3 | — | — | — |
| Poland | 4 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Nitrates products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nitrate | 28 |
| Nitrates (from beetroot) | 5 |
| Nitrate | 1 |
| Nitrate | 1 |
Regulatory & positioning
| Botanical source | Nitrates |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, blood pressure, energy |
No EFSA-authorized health claim exists for Nitrates, yet brands market it for heart health, blood pressure, energy — the gap between claim and positioning is itself a competitive signal.
Where Nitrates shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Nitrates?
Nitrates are inorganic compounds commonly found in various vegetables and used as ingredients in dietary supplements. They belong to the category of naturally occurring plant-derived substances and are typically included in formulations aimed at cardiovascular and energy-related markets. Nitrates are used in products marketed for heart health, blood pressure management, and physical performance support. Their inclusion in supplements is often associated with formulations targeting circulatory and endurance aspects, frequently found in sports nutrition and general wellness products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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