Nicotinamide Riboside on the European supplement market
Most ingredient pages tell you what Nicotinamide Riboside is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 194 Nicotinamide Riboside products from 119 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity grew 29% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €44.
New Nicotinamide Riboside ads launched per month on Meta — last 6 months.
How brands use Nicotinamide Riboside, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 29 | 18 | 135 | 2 | €39.99 |
| United Kingdom | 56 | 28 | 97 | 5 | £44.95 |
| France | 10 | 8 | 2 | 1 | €52.65 |
| Italy | 10 | 9 | 3 | 2 | €46.90 |
| Spain | 17 | 16 | 4 | 2 | €37.50 |
| Romania | 17 | 11 | — | — | 183.25 RON |
| United States | 40 | 16 | 1 | 1 | $49.00 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Nicotinamide Riboside products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nicotinamid ribozid | 143 |
| Nicotinamide Riboside Chloride | 44 |
| Liposomal Nicotinamide Riboside | 4 |
| Nicotinamide Riboside Malate | 2 |
| Nicotinamidă ribozidă (NIAGEN®) | 1 |
| Nicotinamidă ribozidă (patented form) | 1 |
Regulatory & positioning
| Botanical source | Nicotinamide Riboside |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | longevity, energy |
No EFSA-authorized health claim exists for Nicotinamide Riboside, yet brands market it for longevity, energy — the gap between claim and positioning is itself a competitive signal.
Where Nicotinamide Riboside shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Nicotinamide Riboside?
Nicotinamide Riboside is a form of vitamin B3, classified as a nicotinamide nucleotide. It is commonly included in dietary supplements aimed at supporting cellular energy metabolism. This ingredient is frequently used in formulations marketed for longevity and energy, often found in products targeting metabolic health and age-related wellness. As a precursor to nicotinamide adenine dinucleotide (NAD+), it plays a role in cellular processes but is presented in supplements primarily for its involvement in energy-related pathways.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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