Nepetella on the European supplement market
Most ingredient pages tell you what Nepetella is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 32 Nepetella products from 11 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €18.
How brands use Nepetella, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 5 | 4 | — | — | £18.00 |
| Italy | 7 | 1 | — | — | €17.70 |
| Romania | 5 | 1 | — | — | 37.11 RON |
| United States | 15 | 5 | — | — | $19.99 |
Who is on the shelf right now
Top brands by number of Nepetella products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nepeta cataria | 13 |
| Catnip | 8 |
| Catnip | 3 |
| Nepetella (herba) | 3 |
| Nepetella (herb) | 2 |
| Nepetella | 2 |
Regulatory & positioning
| Botanical source | Nepetella |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sleep, stress |
No EFSA-authorized health claim exists for Nepetella, yet brands market it for sleep, stress — the gap between claim and positioning is itself a competitive signal.
Where Nepetella shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Nepetella?
Nepetella is a botanical extract derived from the Nepetella plant, a member of the Lamiaceae family. It is commonly incorporated into dietary supplements formulated for stress management, mood enhancement, and sleep support. As a plant-based ingredient, Nepetella is valued for its inclusion in herbal and natural supplement blends. It is typically used in products marketed for relaxation and mental well-being, often combined with other botanicals to complement formulations aimed at promoting calmness and restful sleep.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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