Neopuntia on the European supplement market
Most ingredient pages tell you what Neopuntia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 314 Neopuntia products from 120 brands across the EU and US. 22 brands advertise it on Meta right now, and new-ad activity cooled 44% in the last 30 days. Spain shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €35.
New Neopuntia ads launched per month on Meta — last 6 months.
How brands use Neopuntia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 44 | 13 | — | — | €39.90 |
| United Kingdom | 19 | 8 | — | — | £24.97 |
| France | 28 | 14 | 5 | 2 | €30.62 |
| Italy | 66 | 27 | 11 | 5 | €32.45 |
| Spain | 45 | 18 | 69 | 4 | €36.35 |
| Romania | 50 | 10 | 17 | 2 | 199.00 RON |
| United States | 23 | 12 | 1 | 1 | $39.96 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Neopuntia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Prickly Pear | 153 |
| Neopuntia | 51 |
| Prickly Pear | 18 |
| Opuntia ficus-indica (L.) Mill. | 13 |
| Neopuntia (ulei esențial) | 13 |
| Prickly Pear | 12 |
Regulatory & positioning
| Botanical source | Opuntia ficus-indica |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | cholesterol, weight loss |
Where Neopuntia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Neopuntia?
Neopuntia is a botanical extract derived from the Opuntia ficus-indica cactus. It is commonly used as a plant-based ingredient in dietary supplements. Neopuntia is found in formulations targeting weight management and cholesterol-related products. As a natural extract, it contains various bioactive compounds typical of cactus plants. Its application is primarily in supplements marketed for metabolic health and body composition, often combined with other botanical ingredients to support product positioning in these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access