Natural Extracts on the European supplement market
Most ingredient pages tell you what Natural Extracts is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 75 Natural Extracts products from 53 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €37.
New Natural Extracts ads launched per month on Meta — last 6 months.
How brands use Natural Extracts, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 11 | 8 | 13 | 4 | €40.90 |
| United Kingdom | 5 | 4 | — | — | £37.79 |
| France | 4 | 4 | — | — | — |
| Italy | 4 | 4 | — | — | — |
| Spain | 13 | 12 | — | — | €33.95 |
| Romania | 17 | 11 | — | — | 94.00 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Natural Extracts products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extracte naturale de plante (extract) | 51 |
| Plant Blend | 12 |
| Plant | 6 |
| Extracte naturale de plante (complex) | 4 |
| Extracte naturale de plante (soothing) | 1 |
| Extracte naturale de plante (fermented) | 1 |
Regulatory & positioning
| Botanical source | Natural Extracts |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | — |
Where Natural Extracts shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Natural Extracts?
Natural extracts are plant- or botanical-derived substances obtained through various extraction methods to concentrate specific compounds. These extracts are commonly incorporated into dietary supplements, functional foods, and beverages. They are used in products marketed for general wellness, antioxidant support, and digestive health, among others. The composition of natural extracts varies widely depending on the source plant and extraction process, which can influence their sensory and chemical characteristics. Formulators often select natural extracts for their diverse phytochemical profiles and potential to complement other ingredients in complex supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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