Nattokinase on the European supplement market
Most ingredient pages tell you what Nattokinase is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 205 Nattokinase products from 128 brands across the EU and US. 16 brands advertise it on Meta right now, and new-ad activity cooled 39% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Nattokinase ads launched per month on Meta — last 6 months.
How brands use Nattokinase, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 43 | 29 | 2 | 2 | €29.90 |
| United Kingdom | 43 | 24 | 7 | 3 | £29.90 |
| France | 5 | 4 | 1 | 1 | €40.00 |
| Italy | 7 | 6 | — | — | €31.90 |
| Spain | 4 | 3 | — | — | — |
| Romania | 20 | 14 | 41 | 3 | 104.95 RON |
| United States | 33 | 23 | 19 | 4 | $42.47 |
| Austria | 5 | 4 | — | — | €25.99 |
Who is on the shelf right now
Top brands by number of Nattokinase products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nattokinază | 178 |
| Nattokinaza (NSK-SD) | 9 |
| Nattokinaza (enzyme) | 6 |
| Nattokinaza (fermented-soy) | 3 |
| Nattokinaza Extract | 2 |
| Liposomal Nattokinase | 2 |
Regulatory & positioning
| Botanical source | Nattokinase |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, blood pressure |
No EFSA-authorized health claim exists for Nattokinase, yet brands market it for heart health, blood pressure — the gap between claim and positioning is itself a competitive signal.
Where Nattokinase shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Nattokinase?
Nattokinase is an enzyme derived from the fermentation of soybeans by Bacillus subtilis. It is classified as a proteolytic enzyme and is commonly used in dietary supplements. Nattokinase is frequently included in formulations marketed for cardiovascular health and blood circulation support. It is often found in products aimed at promoting heart health and maintaining healthy blood pressure levels. As a single-ingredient or combined component, nattokinase is valued for its enzymatic activity in various supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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