Nasturtium on the European supplement market
Most ingredient pages tell you what Nasturtium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Nasturtium products from 17 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New Nasturtium ads launched per month on Meta — last 6 months.
How brands use Nasturtium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 7 | — | — | €31.30 |
| Italy | 4 | 3 | — | — | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 5 | 3 | — | — | — |
| Austria | 0 | 0 | 4 | 2 | — |
| Switzerland | 5 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Nasturtium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Tropaeolum majus L. | 18 |
| Călțunași Extract | 9 |
| Călțunași | 1 |
| Călțunași (herb) | 1 |
Regulatory & positioning
| Botanical source | Tropaeolum majus L. |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Nasturtium, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Nasturtium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Nasturtium?
Nasturtium (Tropaeolum majus L.) is a botanical extract derived from the flowering plant commonly known for its vibrant blooms. It is used in dietary supplements primarily for its phytonutrient content. Nasturtium extract is commonly incorporated into formulations marketed for beauty, often combined with other plant-based ingredients. Its inclusion in supplements is typically aimed at leveraging its natural composition as part of complex blends targeting skin and overall appearance support. The ingredient is valued for its botanical origin and compatibility with various supplement formats, including capsules, powders, and liquid extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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