NADH on the European supplement market
Most ingredient pages tell you what NADH is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 112 NADH products from 62 brands across the EU and US. 10 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €46.
New NADH ads launched per month on Meta — last 6 months.
How brands use NADH, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 23 | 14 | 2 | 1 | €44.99 |
| United Kingdom | 15 | 6 | — | — | £23.01 |
| France | 4 | 4 | — | — | — |
| Italy | 5 | 4 | 18 | 2 | — |
| Spain | 17 | 10 | 5 | 3 | €47.54 |
| Romania | 14 | 6 | 1 | 1 | 129.05 RON |
| United States | 9 | 8 | 2 | 2 | $51.99 |
| Austria | 17 | 4 | 28 | 1 | CHF 247.60 |
Who is on the shelf right now
Top brands by number of NADH products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| NADH | 95 |
| NADH Microencapsulated | 4 |
| NADH (stabilized) | 3 |
| NADH Liposomal | 2 |
| NADH (reduced form) | 2 |
| NADH (disodium stabilized) | 1 |
Regulatory & positioning
| Botanical source | NADH |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, brain health |
No EFSA-authorized health claim exists for NADH, yet brands market it for energy, brain health — the gap between claim and positioning is itself a competitive signal.
Where NADH shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is NADH?
NADH (Nicotinamide Adenine Dinucleotide + Hydrogen) is a coenzyme involved in cellular energy metabolism. It is classified as a coenzyme rather than a vitamin or mineral. NADH is commonly included in dietary supplements marketed for energy and brain health. Its role in biochemical processes makes it a popular ingredient in formulations targeting cognitive function and vitality. NADH is typically found in products aimed at consumers seeking supplements related to mental clarity and physical energy.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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