Mustard on the European supplement market
Most ingredient pages tell you what Mustard is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 25 Mustard products from 20 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €38.
How brands use Mustard, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 11 | 7 | — | — | €37.93 |
| United Kingdom | 6 | 6 | — | — | £20.49 |
| Italy | 1 | 1 | — | — | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 4 | 3 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mustard products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Muștar Extract | 18 |
| Muștar (ground seeds) | 2 |
| Muștar (flower essence) | 2 |
| Sinapis alba | 1 |
| Muștar | 1 |
| Muștar (enzyme) | 1 |
Regulatory & positioning
| Botanical source | Sinapis alba |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Mustard, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Mustard shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mustard?
Mustard (Sinapis alba) is a botanical extract derived from the seeds of the white mustard plant. It is commonly used in dietary supplements as a natural ingredient, often included in formulations marketed for gut health and weight management. The extract contains compounds such as glucosinolates and essential oils, which contribute to its characteristic pungency and aroma. Mustard is typically found in products aiming to complement digestive function or support metabolic processes, though its specific role varies depending on the formulation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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