Mushrooms on the European supplement market
Most ingredient pages tell you what Mushrooms is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 33 Mushrooms products from 25 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity grew 6% in the last 30 days. Spain shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Mushrooms ads launched per month on Meta — last 6 months.
How brands use Mushrooms, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 0 | 0 | 17 | 2 | — |
| United Kingdom | 6 | 4 | — | — | £41.00 |
| France | 1 | 1 | — | — | — |
| Spain | 3 | 3 | 57 | 4 | — |
| United States | 17 | 13 | 2 | 2 | $40.00 |
| Austria | 0 | 0 | 1 | 1 | — |
| Switzerland | 0 | 0 | 2 | 1 | — |
| Hungary | 6 | 4 | 19 | 2 | — |
Who is on the shelf right now
Top brands by number of Mushrooms products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mushroom Blend | 16 |
| Fungi | 6 |
| Mushroom Blend | 5 |
| Mushroom Blend | 3 |
| Mushroom Blend | 1 |
| Mushroom Blend | 1 |
Regulatory & positioning
| Botanical source | Mushrooms |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Mushrooms, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Mushrooms shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mushrooms?
Mushrooms are a type of botanical extract derived from various fungal species, commonly used in dietary supplements. They are incorporated into formulations marketed for immunity and longevity, often available in powdered, extract, or capsule forms. Popular mushroom varieties include reishi, shiitake, and cordyceps, each contributing distinct profiles of bioactive compounds such as polysaccharides and beta-glucans. These ingredients are frequently included in products targeting general wellness and immune system support within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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