Mullein on the European supplement market
Most ingredient pages tell you what Mullein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 140 Mullein products from 78 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €21.
New Mullein ads launched per month on Meta — last 6 months.
How brands use Mullein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €33.93 |
| United Kingdom | 32 | 21 | 41 | 3 | £23.72 |
| France | 7 | 4 | — | — | €14.95 |
| Italy | 6 | 5 | — | — | €18.10 |
| Spain | 13 | 8 | — | — | €17.50 |
| Romania | 27 | 13 | — | — | 48.00 RON |
| United States | 45 | 20 | 1 | 1 | $21.45 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mullein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Lumânărică | 36 |
| Verbascum thapsus Extract | 35 |
| Verbascum thapsus (flowers) | 22 |
| Lumânărică | 8 |
| Verbascum sp. | 8 |
| Verbascum thapsus | 6 |
Regulatory & positioning
| Botanical source | Verbascum sp. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, immunity |
No EFSA-authorized health claim exists for Mullein, yet brands market it for respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Mullein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mullein?
Mullein (Verbascum sp.) is a botanical extract derived from the leaves and flowers of the mullein plant. It is commonly used in dietary supplements formulated for respiratory and immune system support. Mullein extracts are typically included in products marketed for respiratory health and immune function, often combined with other herbal ingredients. The extract contains various bioactive compounds such as flavonoids and saponins, which contribute to its use in these supplement categories. It is available in various forms, including capsules, tinctures, and teas, catering to different consumer preferences.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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