Mulberries on the European supplement market
Most ingredient pages tell you what Mulberries is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 33 Mulberries products from 26 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Poland has the largest shelf. The median EU shelf price sits around €26.
How brands use Mulberries, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| Italy | 5 | 4 | — | — | €26.00 |
| Spain | 4 | 3 | 2 | 1 | — |
| Romania | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 13 | 9 | — | — | 79.99 PLN |
| Hungary | 1 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mulberries products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Maulbeeren Extract | 24 |
| Mulberry | 6 |
| White Mulberry | 3 |
Regulatory & positioning
| Botanical source | Morus alba |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, heart health |
No EFSA-authorized health claim exists for Mulberries, yet brands market it for blood sugar, heart health — the gap between claim and positioning is itself a competitive signal.
Where Mulberries shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mulberries?
Mulberries (Morus alba) are a botanical ingredient derived from the fruit of the white mulberry tree. They are commonly used in dietary supplements as a plant extract and are included in formulations marketed for blood sugar management and heart health. Mulberries contain various bioactive compounds such as polyphenols, flavonoids, and vitamins, which contribute to their popularity in the supplement industry. They are typically found in products targeting metabolic wellness and cardiovascular support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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