Muira Puama on the European supplement market
Most ingredient pages tell you what Muira Puama is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 85 Muira Puama products from 55 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €30.
New Muira Puama ads launched per month on Meta — last 6 months.
How brands use Muira Puama, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 5 | — | — | €21.00 |
| United Kingdom | 7 | 5 | 12 | 1 | — |
| France | 2 | 2 | — | — | — |
| Italy | 18 | 11 | 5 | 3 | €39.90 |
| Spain | 3 | 3 | — | — | — |
| Romania | 28 | 15 | — | — | 95.00 RON |
| United States | 8 | 6 | 2 | 1 | $41.45 |
| Austria | 1 | 1 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Muira Puama products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Marapuama Extract | 37 |
| Ptychopetalum olacoides (extract) | 21 |
| Muira-puama Extract | 21 |
| Muira-puama (bark) | 5 |
| Muira-puama (root powder) | 2 |
| Muira puama | 1 |
Regulatory & positioning
| Botanical source | Ptychopetalum olacoides |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, energy |
No EFSA-authorized health claim exists for Muira Puama, yet brands market it for sexual health, energy — the gap between claim and positioning is itself a competitive signal.
Where Muira Puama shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Muira Puama?
Muira Puama (Ptychopetalum olacoides) is a botanical extract derived from a plant native to the Amazon rainforest. It is commonly used as an ingredient in dietary supplements, particularly those marketed for sexual health and energy. The extract is valued for its traditional use in herbal formulations and is included in various complex blends targeting adult wellness. As a plant-based ingredient, Muira Puama is often combined with other botanicals in formulations designed for consumers seeking natural supplement options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access