Mugwort on the European supplement market
Most ingredient pages tell you what Mugwort is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 Mugwort products from 24 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Mugwort ads launched per month on Meta — last 6 months.
How brands use Mugwort, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 5 | 3 | — | — | £12.00 |
| France | 3 | 1 | 1 | 1 | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 9 | 4 | — | — | €18.15 |
| Romania | 19 | 5 | — | — | 53.00 RON |
| United States | 5 | 4 | — | — | $21.59 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Mugwort products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pelin (extract) | 26 |
| Pelinariță | 10 |
| Artemisia vulgaris L. | 10 |
| Pelin (herb) | 2 |
| Pelin | 1 |
| Pelin (herba) | 1 |
Regulatory & positioning
| Botanical source | Artemisia vulgaris L. |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hormonal, womens health, gut health |
No EFSA-authorized health claim exists for Mugwort, yet brands market it for hormonal, womens health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Mugwort shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mugwort?
Mugwort (Artemisia vulgaris L.) is a botanical extract derived from the leaves and flowering parts of the plant. It is commonly included in dietary supplements formulated for hormonal balance, women’s health, and gut health. The extract contains various phytochemicals such as flavonoids and essential oils. Mugwort is used in products marketed for its traditional applications related to female wellness and digestive support. It is typically incorporated in herbal blends and complex formulations targeting specific consumer segments interested in natural plant-based ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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