Mucuna on the European supplement market
Most ingredient pages tell you what Mucuna is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 137 Mucuna products from 63 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €29.
New Mucuna ads launched per month on Meta — last 6 months.
How brands use Mucuna, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 3 | 17 | 1 | €29.00 |
| United Kingdom | 49 | 22 | — | — | £39.97 |
| France | 0 | 0 | 2 | 1 | — |
| Spain | 4 | 3 | 13 | 1 | — |
| Romania | 23 | 10 | — | — | 65.50 RON |
| United States | 53 | 23 | 3 | 2 | $44.99 |
| Austria | 1 | 1 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mucuna products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mucuna pruriens | 75 |
| Mucuna Extract | 49 |
| Mucuna | 5 |
| Mucuna (seed powder) | 3 |
| Mucuna (standardized) | 2 |
| Mucuna (98% L-Dopa) | 2 |
Regulatory & positioning
| Botanical source | Mucuna pruriens (L.) DC |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, blood sugar, hormonal |
No EFSA-authorized health claim exists for Mucuna, yet brands market it for brain health, blood sugar, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Mucuna shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mucuna?
Mucuna, derived from the plant Mucuna pruriens (L.) DC, is a botanical extract commonly used in dietary supplements. It contains naturally occurring compounds such as L-DOPA, a precursor to certain neurotransmitters. Mucuna extracts are typically included in formulations marketed for brain health, hormonal balance, and blood sugar management. The ingredient is often found in nootropic blends, adaptogenic complexes, and products targeting metabolic wellness. Its use in supplements reflects interest in plant-based sources of bioactive compounds relevant to neurological and endocrine-related product categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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