MSM on the European supplement market
Most ingredient pages tell you what MSM is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,708 MSM products from 533 brands across the EU and US. 46 brands advertise it on Meta right now, and new-ad activity grew 73% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €34.
New MSM ads launched per month on Meta — last 6 months.
How brands use MSM, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 274 | 92 | 227 | 12 | €29.99 |
| United Kingdom | 209 | 73 | 31 | 1 | £24.79 |
| France | 77 | 32 | 83 | 2 | €36.12 |
| Italy | 152 | 58 | 17 | 5 | €34.36 |
| Spain | 162 | 62 | 13 | 6 | €34.10 |
| Romania | 318 | 63 | 60 | 15 | 184.00 RON |
| United States | 104 | 51 | — | — | $34.95 |
| Austria | 46 | 18 | — | — | €28.95 |
Who is on the shelf right now
Top brands by number of MSM products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Methylsulfonylmethane | 899 |
| MSM (patented) | 345 |
| MSM (GC) | 215 |
| MSM (OptiMSM®) | 155 |
| MSM (OptiMSM®) (organic sulfur) | 61 |
| MSM (complex) | 33 |
Regulatory & positioning
| Botanical source | Methylsulfonylmethane |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health |
Where MSM shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is MSM?
Methylsulfonylmethane (MSM) is an organosulfur compound commonly classified as a sulfur-containing dietary supplement ingredient. It is a naturally occurring substance found in some plants and foods and is used in products marketed for joint health, often combined with other ingredients such as glucosamine and chondroitin. MSM is typically included in formulations targeting mobility and comfort, as well as in sports nutrition supplements. Its chemical structure and sulfur content make it distinct from vitamins, minerals, amino acids, or botanical extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access