Mouse-ear Hawkweed on the European supplement market
Most ingredient pages tell you what Mouse-ear Hawkweed is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 86 Mouse-ear Hawkweed products from 48 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Mouse-ear Hawkweed ads launched per month on Meta — last 6 months.
How brands use Mouse-ear Hawkweed, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| France | 12 | 8 | 12 | 4 | €22.85 |
| Italy | 64 | 31 | — | — | €24.95 |
| Spain | 1 | 1 | — | — | — |
| Romania | 7 | 7 | — | — | 34.00 RON |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mouse-ear Hawkweed products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vulturica Extract | 50 |
| Chlorogenic acids | 9 |
| Hieracium pilosella L. | 8 |
| Vulturica | 6 |
| Vulturica (herba) | 5 |
| Vulturica (herb) | 5 |
Regulatory & positioning
| Botanical source | Hieracium pilosella |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, liver health |
No EFSA-authorized health claim exists for Mouse-ear Hawkweed, yet brands market it for urinary kidney, liver health — the gap between claim and positioning is itself a competitive signal.
Where Mouse-ear Hawkweed shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mouse-ear Hawkweed?
Mouse-ear Hawkweed (Hieracium pilosella) is a botanical extract derived from a perennial herbaceous plant. It is commonly used in dietary supplements formulated for urinary and kidney health, as well as liver health products. The extract contains various phytochemicals typical of the Asteraceae family. Its inclusion in supplement formulations is primarily aimed at products marketed for supporting the urinary tract and liver functions. Mouse-ear Hawkweed is valued for its traditional use in botanical blends within these categories but is not classified as a vitamin, mineral, amino acid, probiotic, or fatty acid.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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