Mountain Mistletoe on the European supplement market
Most ingredient pages tell you what Mountain Mistletoe is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 41 Mountain Mistletoe products from 25 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €20.
New Mountain Mistletoe ads launched per month on Meta — last 6 months.
How brands use Mountain Mistletoe, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 17 | 10 | — | — | €16.70 |
| Italy | 11 | 5 | 4 | 2 | €24.00 |
| Spain | 2 | 2 | — | — | — |
| Romania | 7 | 4 | 1 | 1 | 59.25 RON |
| United States | 1 | 1 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mountain Mistletoe products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Glicero-etanolic din mladite de Iarba neagra | 8 |
| Heather | 7 |
| Vâsc de munte | 5 |
| Heather | 4 |
| Mountain Mistletoe Essential Oil | 4 |
| Heather | 2 |
Regulatory & positioning
| Botanical source | Calluna vulgaris |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, immunity |
No EFSA-authorized health claim exists for Mountain Mistletoe, yet brands market it for urinary kidney, immunity — the gap between claim and positioning is itself a competitive signal.
Where Mountain Mistletoe shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mountain Mistletoe?
Mountain Mistletoe (Calluna vulgaris) is a botanical extract derived from the flowering plant commonly found in heathland environments. It is used in dietary supplements primarily formulated for urinary and kidney health as well as immune system support. As a plant-based ingredient, it is valued for its inclusion in herbal and natural product lines. Mountain Mistletoe is typically incorporated into complex formulations alongside other botanicals, vitamins, or minerals aimed at overall wellness and targeted supplementation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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