Motherwort on the European supplement market
Most ingredient pages tell you what Motherwort is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 136 Motherwort products from 47 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Motherwort ads launched per month on Meta — last 6 months.
How brands use Motherwort, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 8 | 3 | — | — | £14.49 |
| Italy | 3 | 2 | — | — | — |
| Romania | 89 | 21 | 4 | 2 | 38.76 RON |
| United States | 25 | 10 | — | — | $22.95 |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Motherwort products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iarbă-mâței Extract | 34 |
| Leonurus cardiaca herba (motherwort)-herba | 26 |
| Iarba mielului Extract | 20 |
| Iarbă-mâței (aerials) | 11 |
| Plantain | 11 |
| Leonurus cardiaca herba | 11 |
Regulatory & positioning
| Botanical source | Leonurus cardiaca |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, stress |
No EFSA-authorized health claim exists for Motherwort, yet brands market it for heart health, stress — the gap between claim and positioning is itself a competitive signal.
Where Motherwort shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Motherwort?
Motherwort (Leonurus cardiaca) is a botanical extract derived from the flowering plant of the Lamiaceae family. It is commonly used in dietary supplements marketed for heart health and stress or mood support. As a plant-based ingredient, motherwort contains various phytochemicals, including alkaloids and flavonoids, which contribute to its use in traditional herbal formulations. It is typically included in formulations aimed at consumers seeking natural options related to cardiovascular wellness and emotional balance. Motherwort is available in various forms such as capsules, tinctures, and standardized extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access