Monk Fruit on the European supplement market
Most ingredient pages tell you what Monk Fruit is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 154 Monk Fruit products from 37 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Monk Fruit ads launched per month on Meta — last 6 months.
How brands use Monk Fruit, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 77 | 8 | 4 | 2 | €32.45 |
| United Kingdom | 8 | 6 | — | — | £41.99 |
| France | 1 | 1 | — | — | — |
| Spain | 3 | 1 | — | — | — |
| Romania | 4 | 3 | — | — | — |
| United States | 59 | 16 | 11 | 5 | $99.99 |
| Austria | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Monk Fruit products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fructul îngerului Extract | 122 |
| Siraitia grosvenorii (Swingle) C.Jeffrey ex A.M.Lu & Zhi Y.Zhang | 13 |
| Fructul îngerului (decoction powder) | 9 |
| Fructul îngerului (fruit) | 4 |
| Fructul îngerului (decoct powder) | 3 |
| Fructul îngerului (decoction) | 2 |
Regulatory & positioning
| Botanical source | Siraitia grosvenorii |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, immunity |
No EFSA-authorized health claim exists for Monk Fruit, yet brands market it for weight loss, immunity — the gap between claim and positioning is itself a competitive signal.
Where Monk Fruit shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Monk Fruit?
Monk Fruit (Siraitia grosvenorii) is a natural botanical extract derived from the fruit of a vine native to Southeast Asia. It is primarily used as a non-nutritive sweetener in various supplement formulations. Monk Fruit extract is commonly included in products marketed for weight loss and immunity, often as a sugar alternative to reduce caloric content. Its use spans dietary supplements, functional foods, and beverages where sweetness without added sugars is desired. The extract contains unique compounds called mogrosides, which contribute to its sweetening properties.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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