Momordica on the European supplement market
Most ingredient pages tell you what Momordica is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 250 Momordica products from 133 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €36.
New Momordica ads launched per month on Meta — last 6 months.
How brands use Momordica, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 50 | 20 | — | — | €49.90 |
| United Kingdom | 63 | 38 | 29 | 2 | £46.95 |
| France | 2 | 1 | — | — | — |
| Italy | 13 | 11 | — | — | €26.50 |
| Spain | 6 | 6 | 1 | 1 | €32.00 |
| Romania | 61 | 25 | 22 | 8 | 53.00 RON |
| United States | 33 | 17 | — | — | $39.99 |
| Austria | 7 | 3 | 2 | 1 | €35.95 |
Who is on the shelf right now
Top brands by number of Momordica products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Momordica Extract | 126 |
| Bitter Melon | 83 |
| Charantin | 13 |
| Bitter Melon | 11 |
| Bitter Melon | 7 |
| Bitter Melon | 6 |
Regulatory & positioning
| Botanical source | Momordica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar |
No EFSA-authorized health claim exists for Momordica, yet brands market it for blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Momordica shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Momordica?
Momordica is a botanical extract derived from the fruit of the Momordica charantia plant, commonly known as bitter melon. It is used in dietary supplements primarily marketed for blood sugar management. This plant-based ingredient is often included in formulations targeting metabolic health and glycemic control. Momordica extracts may be combined with other botanicals, vitamins, or minerals in complex supplement blends. Its use is prevalent in products aimed at consumers interested in natural ingredients associated with blood sugar regulation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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