Mixed Plants on the European supplement market
Most ingredient pages tell you what Mixed Plants is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 Mixed Plants products from 20 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €40.
New Mixed Plants ads launched per month on Meta — last 6 months.
How brands use Mixed Plants, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 5 | — | — | €40.40 |
| United Kingdom | 4 | 4 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 4 | 3 | 3 | 3 | — |
| United States | 1 | 1 | — | — | — |
| Switzerland | 17 | 2 | — | — | CHF 57.90 |
| Poland | 3 | 3 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Mixed Plants products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mixed plants and fruits (fermented concentrate) | 26 |
| Mixed plants and fruits Extract | 12 |
| Plante mixte (fermented) | 3 |
| Herbal Extract | 2 |
| Mixed plants Extract | 2 |
| Mixed plants and fruits (bioferment) | 1 |
Regulatory & positioning
| Botanical source | Mixed plants and fruits |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Mixed Plants, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Mixed Plants shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mixed Plants?
Mixed Plants (scientific name: Mixed plants and fruits) refers to a combination of botanical extracts derived from various plants and fruits. This ingredient category is classified as a plant/botanical extract and is commonly incorporated into dietary supplements. Mixed Plants are typically used in formulations aimed at immunity and gut health. They may be included in products such as immune support blends, digestive health supplements, and general wellness formulas, providing a broad spectrum of plant-derived compounds.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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