Minerals on the European supplement market
Most ingredient pages tell you what Minerals is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 68 Minerals products from 58 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
How brands use Minerals, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 11 | 7 | — | — | £27.62 |
| France | 4 | 4 | — | — | — |
| Italy | 16 | 15 | — | — | €23.80 |
| Spain | 14 | 14 | — | — | €24.90 |
| Romania | 11 | 8 | — | — | 106.40 RON |
| United States | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Minerals products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Minerals | 59 |
| Minerale (ionic) | 2 |
| Minerale (essential) | 1 |
| Minerale (blend) | 1 |
| Mineral Bisglycinate | 1 |
| Minerale (chelates) | 1 |
Regulatory & positioning
| Botanical source | Minerals |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, immunity, general wellness |
No EFSA-authorized health claim exists for Minerals, yet brands market it for joint health, immunity, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Minerals shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Minerals?
Minerals are inorganic substances essential for various physiological functions. They are commonly included in dietary supplements as individual elements or in complex blends. Minerals are used in products marketed for joint health, immunity, and general wellness. Typical minerals found in supplements include calcium, magnesium, zinc, and iron, among others. These ingredients are often combined with vitamins and other nutrients to support overall nutritional profiles in formulations targeting diverse consumer needs.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access