Millet on the European supplement market
Most ingredient pages tell you what Millet is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 73 Millet products from 48 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €31.
New Millet ads launched per month on Meta — last 6 months.
How brands use Millet, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 9 | — | — | €37.45 |
| United Kingdom | 2 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 18 | 17 | 1 | 1 | €22.90 |
| Spain | 6 | 5 | — | — | €33.35 |
| United States | 2 | 2 | — | — | — |
| Austria | 5 | 2 | — | — | — |
| Switzerland | 5 | 3 | 3 | 1 | — |
Who is on the shelf right now
Top brands by number of Millet products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Miliacin | 63 |
| Grâu spic (sprouted) | 6 |
| Millet Hydrolysate | 4 |
| Grâu spic (germinated) | 1 |
Regulatory & positioning
| Botanical source | Panicum miliaceum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss |
No EFSA-authorized health claim exists for Millet, yet brands market it for weight loss — the gap between claim and positioning is itself a competitive signal.
Where Millet shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Millet?
Millet (Panicum miliaceum) is a cereal grain classified as a plant-based ingredient. It is commonly incorporated into dietary supplements as a source of carbohydrates, fiber, and various micronutrients. Millet extracts or whole grain powders are typically used in formulations aimed at weight management and metabolic health. Products marketed for weight loss often include millet due to its profile as a plant-derived carbohydrate source, contributing to the nutritional complexity of such supplements. It is valued for its compatibility with gluten-free and grain-based supplement lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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