Milk Thistle on the European supplement market
Most ingredient pages tell you what Milk Thistle is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,832 Milk Thistle products from 609 brands across the EU and US. 127 brands advertise it on Meta right now, and new-ad activity grew 7% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Milk Thistle ads launched per month on Meta — last 6 months.
How brands use Milk Thistle, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 309 | 89 | 234 | 18 | €35.96 |
| United Kingdom | 233 | 90 | 11 | 4 | £30.00 |
| France | 114 | 51 | 111 | 18 | €31.50 |
| Italy | 188 | 64 | 93 | 26 | €26.95 |
| Spain | 193 | 79 | 76 | 14 | €30.90 |
| Romania | 396 | 67 | 152 | 25 | 83.78 RON |
| United States | 154 | 73 | 25 | 8 | $39.99 |
| Austria | 48 | 20 | 157 | 4 | €40.23 |
Who is on the shelf right now
Top brands by number of Milk Thistle products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Armurariu | 1,110 |
| Silymarin (powder concentrate) Marin Extract (complex) Extract | 209 |
| Thistle | 123 |
| Ciulin (herb) | 85 |
| Armurariu (cold-pressed) | 37 |
| Ciulin (fruit ground) | 37 |
Regulatory & positioning
| Botanical source | Silybum marianum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health |
No EFSA-authorized health claim exists for Milk Thistle, yet brands market it for liver health — the gap between claim and positioning is itself a competitive signal.
Where Milk Thistle shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Milk Thistle?
Milk Thistle (Silybum marianum) is a botanical extract derived from the seeds of the Milk Thistle plant. It is commonly used as an ingredient in dietary supplements, particularly those marketed for liver health. Milk Thistle extract contains flavonoid compounds, including silymarin, which are often standardized in supplement formulations. It is typically found in herbal blends, liver support complexes, and general wellness products aimed at consumers interested in botanical ingredients. The extract is valued for its plant-based origin and is incorporated in various supplement formats such as capsules, tablets, and tinctures.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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