Milk Protein, Gelatin on the European supplement market
Most ingredient pages tell you what Milk Protein, Gelatin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 325 Milk Protein, Gelatin products from 89 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 100% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €20.
New Milk Protein, Gelatin ads launched per month on Meta — last 6 months.
How brands use Milk Protein, Gelatin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 125 | 18 | 25 | 3 | €29.69 |
| United Kingdom | 37 | 14 | — | — | £28.00 |
| France | 9 | 4 | — | — | €16.00 |
| Italy | 29 | 8 | — | — | €2.50 |
| Spain | 31 | 11 | — | — | €23.90 |
| Romania | 39 | 12 | 13 | 1 | 225.69 RON |
| United States | 29 | 12 | — | — | $54.99 |
| Austria | 18 | 4 | — | — | €27.95 |
Who is on the shelf right now
Top brands by number of Milk Protein, Gelatin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Milk protein, gelatin | 74 |
| Milk Protein | 56 |
| Milk Protein | 42 |
| Milk Protein | 22 |
| Casein Protein | 19 |
| Milk Protein | 17 |
Regulatory & positioning
| Botanical source | Milk protein, gelatin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass |
No EFSA-authorized health claim exists for Milk Protein, Gelatin, yet brands market it for muscle mass — the gap between claim and positioning is itself a competitive signal.
Where Milk Protein, Gelatin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Milk Protein, Gelatin?
Milk protein, gelatin is a combination of milk-derived proteins and gelatin, a protein obtained from collagen sources. This ingredient blend is categorized as a protein-based substance commonly used in dietary supplements. It is typically found in formulations aimed at muscle mass and recovery, including protein powders, bars, and shakes. The inclusion of milk protein provides a source of essential amino acids, while gelatin contributes collagen peptides. Products marketed for athletes and active individuals often incorporate this ingredient to address protein needs related to muscle maintenance and physical activity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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