Milk Protein on the European supplement market
Most ingredient pages tell you what Milk Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 282 Milk Protein products from 77 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
How brands use Milk Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 71 | 14 | — | — | €22.12 |
| United Kingdom | 16 | 7 | — | — | £53.54 |
| France | 10 | 7 | — | — | €35.45 |
| Italy | 60 | 10 | — | — | €2.50 |
| Spain | 19 | 11 | 1 | 1 | €45.95 |
| Romania | 4 | 3 | — | — | — |
| United States | 7 | 6 | — | — | $44.00 |
| Austria | 5 | 4 | — | — | €48.22 |
Who is on the shelf right now
Top brands by number of Milk Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Proteine din lapte | 129 |
| Proteină din lapte (native) | 55 |
| Proteină din lapte (extrudate preparation) | 34 |
| Proteină din lapte (whey protein concentrate) | 27 |
| Proteină din lapte (whey isolate) | 17 |
| Proteină din lapte (whey protein isolate) | 12 |
Regulatory & positioning
| Botanical source | Milk protein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass |
No EFSA-authorized health claim exists for Milk Protein, yet brands market it for muscle mass — the gap between claim and positioning is itself a competitive signal.
Where Milk Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Milk Protein?
Milk protein is a complex mixture of proteins derived from milk, primarily consisting of casein and whey proteins. It is classified as a protein source and is commonly used in dietary supplements aimed at muscle mass development and sports nutrition. Milk protein is valued for its complete amino acid profile and digestibility. It is typically included in protein powders, meal replacements, and recovery formulas. Its applications extend to products marketed for athletes and active individuals seeking to increase protein intake.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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