Micellar Casein on the European supplement market
Most ingredient pages tell you what Micellar Casein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 334 Micellar Casein products from 113 brands across the EU and US. 25 brands advertise it on Meta right now, and new-ad activity cooled 29% in the last 30 days. Austria shows the heaviest advertising, while Spain has the largest shelf. The median EU shelf price sits around €35.
New Micellar Casein ads launched per month on Meta — last 6 months.
How brands use Micellar Casein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 49 | 20 | 74 | 12 | €29.99 |
| United Kingdom | 49 | 17 | 1 | 1 | £34.00 |
| France | 21 | 6 | 2 | 1 | €39.43 |
| Italy | 49 | 14 | 188 | 3 | €40.00 |
| Spain | 55 | 21 | 64 | 5 | €37.90 |
| Romania | 28 | 12 | 7 | 2 | 225.00 RON |
| United States | 26 | 10 | — | — | $49.99 |
| Austria | 16 | 3 | 814 | 1 | €27.95 |
Who is on the shelf right now
Top brands by number of Micellar Casein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cazeină micelară (micellar) | 144 |
| Cazeină | 74 |
| Cazeină micelară (calcium caseinate) | 53 |
| Cazeină micelară (calcium salt) | 22 |
| Cazeină micelară (alpha) | 18 |
| Cazeină micelară (beta) | 18 |
Regulatory & positioning
| Botanical source | Micellar Casein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | muscle mass, sports recovery |
Where Micellar Casein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Micellar Casein?
Micellar casein is a slow-digesting protein derived from milk, classified as a dairy protein. It is commonly used in protein powders, meal replacements, and sports nutrition supplements. Products marketed for muscle mass and sports recovery frequently include micellar casein due to its sustained amino acid release profile. This ingredient is valued for its ability to provide a prolonged supply of protein over several hours, making it suitable for use in formulations targeting overnight recovery or extended periods without food intake.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access