Methylglyoxal on the European supplement market
Most ingredient pages tell you what Methylglyoxal is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Methylglyoxal products from 5 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €81.
New Methylglyoxal ads launched per month on Meta — last 6 months.
How brands use Methylglyoxal, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 8 | 1 | — | — | £17.98 |
| France | 8 | 1 | — | — | €80.90 |
| Romania | 2 | 1 | — | — | — |
| Switzerland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Methylglyoxal products, and the forms they use.
Regulatory & positioning
| Botanical source | Methylglyoxal |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Methylglyoxal, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Methylglyoxal shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Methylglyoxal?
Methylglyoxal is a naturally occurring organic compound classified as a reactive dicarbonyl. It is commonly found in certain types of honey, particularly Manuka honey, and is sometimes included as a marker for honey quality. In the supplement industry, methylglyoxal is used in products marketed for immunity and longevity. It is typically incorporated as part of botanical extracts or specialty honey-derived ingredients. Formulators may consider methylglyoxal for its unique chemical profile when developing supplements aimed at these markets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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