Methylene Blue on the European supplement market
Most ingredient pages tell you what Methylene Blue is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 63 Methylene Blue products from 38 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity cooled 73% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Methylene Blue ads launched per month on Meta — last 6 months.
How brands use Methylene Blue, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 0 | 0 | 1 | 1 | — |
| United Kingdom | 15 | 8 | — | — | £39.99 |
| France | 4 | 3 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 4 | 3 | — | — | — |
| Romania | 22 | 9 | 18 | 1 | 34.67 RON |
| United States | 14 | 11 | 16 | 4 | $36.97 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Methylene Blue products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Albastru de metilen (solution) | 16 |
| Methylene blue | 12 |
| Liposomal Methylene Blue | 9 |
| Albastru de metilen (USP pharmaceutical grade) | 8 |
| Albastru de metilen (aqueous solution 1%) | 4 |
| Albastru de metilen (pharmaceutical-grade) | 4 |
Regulatory & positioning
| Botanical source | Methylene blue |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, longevity |
No EFSA-authorized health claim exists for Methylene Blue, yet brands market it for brain health, longevity — the gap between claim and positioning is itself a competitive signal.
Where Methylene Blue shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Methylene Blue?
Methylene Blue is a synthetic chemical compound classified as a dye with redox properties. It is used in dietary supplements primarily in formulations marketed for brain health and longevity. Due to its unique chemical structure, Methylene Blue is incorporated into products aiming to target cellular energy processes and cognitive function. It is not a vitamin, mineral, amino acid, or botanical extract but a distinct synthetic molecule. Its inclusion in supplements typically appeals to consumers interested in nootropic and age-related wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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