Menthol on the European supplement market
Most ingredient pages tell you what Menthol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 146 Menthol products from 67 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €17.
New Menthol ads launched per month on Meta — last 6 months.
How brands use Menthol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 4 | — | — | €17.75 |
| United Kingdom | 13 | 10 | — | — | £13.93 |
| France | 2 | 2 | — | — | — |
| Italy | 13 | 10 | — | — | €16.50 |
| Spain | 4 | 2 | — | — | — |
| Romania | 65 | 21 | 2 | 2 | 29.00 RON |
| United States | 5 | 3 | — | — | $13.99 |
| Austria | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Menthol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mentol | 142 |
| Menthol Lactate | 2 |
| Menthol Orotate | 1 |
| Mentol (crystals) | 1 |
| Mentol (natural) | 1 |
Regulatory & positioning
| Botanical source | Menthol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory |
No EFSA-authorized health claim exists for Menthol, yet brands market it for respiratory — the gap between claim and positioning is itself a competitive signal.
Where Menthol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Menthol?
Menthol is a naturally occurring organic compound classified as a monoterpene alcohol, commonly extracted from peppermint and other mint oils. It is frequently used in dietary supplements, particularly in formulations marketed for respiratory support and oral care. Menthol is valued for its characteristic cooling sensation and aromatic properties, which contribute to sensory effects in lozenges, inhalants, and topical applications. Its inclusion in supplement products is primarily for flavor and sensory modulation rather than nutritional value.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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