Melon on the European supplement market
Most ingredient pages tell you what Melon is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 86 Melon products from 38 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €39.
New Melon ads launched per month on Meta — last 6 months.
How brands use Melon, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 28 | 11 | — | — | €57.40 |
| United Kingdom | 6 | 4 | — | — | £49.38 |
| France | 32 | 9 | 5 | 3 | €20.85 |
| Italy | 4 | 4 | 2 | 2 | — |
| Spain | 3 | 3 | 2 | 2 | — |
| Romania | 2 | 2 | — | — | — |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Melon products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cucumis melo Oxid | 49 |
| Pepene-galben (concentrate) | 8 |
| Cantaloupe | 6 |
| Cantaloupe Melon | 4 |
| Cucumis melo | 4 |
| Pepene-galben (juice concentrate) | 4 |
Regulatory & positioning
| Botanical source | Cucumis melo |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney |
No EFSA-authorized health claim exists for Melon, yet brands market it for urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Melon shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Melon?
Melon (Cucumis melo) is a botanical extract derived from the fruit of the melon plant. It is commonly incorporated into dietary supplements as a natural source of antioxidants and bioactive compounds. Melon extracts are frequently used in products marketed for urinary and kidney health, often combined with other botanical ingredients. These supplements may target consumers interested in maintaining general wellness related to urinary function. The ingredient is valued for its plant-based origin and compatibility with various supplement formats, including capsules, powders, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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