Melatonin on the European supplement market
Most ingredient pages tell you what Melatonin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,295 Melatonin products from 584 brands across the EU and US. 142 brands advertise it on Meta right now, and new-ad activity cooled 19% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €21.
New Melatonin ads launched per month on Meta — last 6 months.
How brands use Melatonin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 227 | 100 | 233 | 18 | €24.45 |
| United Kingdom | 38 | 19 | 48 | 4 | £30.00 |
| France | 169 | 69 | 54 | 25 | €24.90 |
| Italy | 152 | 80 | 60 | 20 | €18.40 |
| Spain | 194 | 90 | 121 | 31 | €19.64 |
| Romania | 159 | 60 | 67 | 17 | 69.00 RON |
| United States | 214 | 83 | 13 | 9 | $29.99 |
| Austria | 38 | 23 | 7 | 3 | €20.45 |
Who is on the shelf right now
Top brands by number of Melatonin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Melatonină | 1,220 |
| Liposomal Melatonin | 15 |
| Melatonină (prolonged release) | 8 |
| Melatonină (Melotime™) | 7 |
| Melatonină (extended release) | 5 |
| Melatonină (sustained release) | 5 |
Regulatory & positioning
| Botanical source | Melatonin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | sleep |
Where Melatonin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Melatonin?
Melatonin is a naturally occurring hormone synthesized in the pineal gland, classified as an endogenous compound rather than a vitamin, mineral, or amino acid. It is commonly included in dietary supplements formulated for sleep and relaxation purposes. Melatonin is often used in products marketed for supporting sleep cycles and managing circadian rhythms. It is available in various forms such as tablets, capsules, gummies, and sublingual preparations. Formulators may combine melatonin with other ingredients like botanicals, vitamins, or minerals to create multi-ingredient sleep formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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