Mastic on the European supplement market
Most ingredient pages tell you what Mastic is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 31 Mastic products from 18 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. BG shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €23.
New Mastic ads launched per month on Meta — last 6 months.
How brands use Mastic, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 4 | 3 | — | — | — |
| France | 3 | 2 | — | — | — |
| Italy | 8 | 4 | 3 | 1 | €23.05 |
| Spain | 3 | 2 | — | — | — |
| Romania | 9 | 4 | 3 | 2 | 279.00 RON |
| United States | 2 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| BG | 1 | 1 | 4 | 1 | — |
Who is on the shelf right now
Top brands by number of Mastic products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mastic (resin) | 10 |
| Pistacia lentiscus L. | 7 |
| Mastic (gum) | 6 |
| Mastic Extract | 5 |
| Mastic (ulei esențial) | 2 |
| Mastic (resin concentrate) | 1 |
Regulatory & positioning
| Botanical source | Pistacia lentiscus |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity |
No EFSA-authorized health claim exists for Mastic, yet brands market it for immunity — the gap between claim and positioning is itself a competitive signal.
Where Mastic shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mastic?
Mastic, derived from the resin of the Pistacia lentiscus tree, is a botanical extract commonly used in dietary supplements. It is classified as a plant resin and is frequently incorporated into formulations targeting digestive health and oral care. Additionally, mastic is used in products marketed for immunity, often combined with other botanicals or nutrients. Its natural origin and unique resinous properties make it a versatile ingredient in various supplement categories, including herbal blends and specialty formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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